Final Blog: What I learned in Ethics

By Elizabeth Webb

Prior to this class, I had only gotten a small taste of ethics in previous advertising and journalism classes. I had no idea the topic of ethics was so vast and overwhelming. I learned a lot in this class from the different theories copyright and trademark. Also, it was interesting to see examples of how companies have messed up and how they’ve handled the situations.

I anticipate this class will help me in whatever future career or job I will hold. Learning some of the different ways companies messed up and how they handled the situations was eye opening. When people accidently tweet on their corporate accounts, words and actions have a lot of weight. They can come back to bite companies in the butt.

A newer case to look at is the Blue Bell Ice Cream controversy with ice cream being recalled due to listeria outbreak. I applaud their decision to pull product from the shelves and do a deep cleaning of the Blue Bell factories. I think they handled the situation well, and I am honestly ready to o have Blue Bell back in stores. That is just one example of an ethical case to look at.

Ethics are important. I believe this class should be a requirement for students in any sort of business major, not just journalism. Ethics can be related to any field. I will definitely use what I learned in this class in future careers. I think everyday people have the opportunity to act unethical. For example, I work at Denton Regional Medical Center as an EVS tech. In short, I’m a housekeeper and I clean up the rooms after the patient is discharge. To clean the room faster, I could make the unethical decision to clean quickly and not bother to wipe down some of the high touch areas or the patients bed. That would be unethical though. My failure to clean a room thoroughly could cause another patient to get sick. This class has taught me that sometimes you have to think of how to benefit others and do the most good.


A nasty online community

A nasty online community

By Elizabeth Webb

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Comments on a Greg Abbott story regarding UNT on Fox4News
Every time I see a hot topic news article cross my news feed, I tell myself not to read the comments, don’t read the comments. Yet, I find myself reading the comments. It seems anytime I make the mistake of looking at the comments, I get annoyed at people’s ignorant, close-minded words. People are taking advantage of expressing themselves but going it in a way that comes off harsh and nasty. There is the right to exercise your right to freedom of speech but is it right to be a bully?

With online comments, we can hide behind our screens. Comments can be made without any mind to the repercussions of what effect they might have on others. I was recently reading an article about Sarah Thomas, the NFL’s first female referee. I told myself not to read the comments. I warned myself that some of the comments were going to be harsh and sexist. Many men were saying women should stay out of their sport, and some comments wondering if women were going to want to play football next. It was disgusting to read the obvious sexism, and yet not surprising at all.

Just recently I was involved in an interview on Fox4News regarding Greg Abbot coming to speak at the UNT commencement. I, once more, made the mistake of reading the comments on the Facebook story. People saying the students who wanted to walk out should grow up and weren’t worthy of graduating or obtaining our degree. It was disgusting to read that people felt such a way when others and myself were expressing our right to freedom of speech. Some people take to Facebook comments and twitter to bully and that is when people become nasty. People come off so angry when there seems to be no apparent reason for the harshness. I’ve heard of YouTube comments being disabled because users comments were way out of hand. When it comes to online comments, I think everyone should practice the saying, “If you can’t say something nice, then don’t say anything at all.”


Kaplan, Sarah. “How Sarah Thomas Became the NFL’s First Full-time Female Referee.” Washington Post. The Washington Post, 9 Apr. 2015. Web. 12 Apr.

Ethical Problem in Advertising: Blog post 2

The Ethical Problem in Advertising
By Elizabeth Webb

The average person sees up to and over 3,000 advertisements per day. That number can increase or decrease depending on where a person goes or what they do during the day. Advertising agencies have one main job to accomplish and that is to ensure that the truth is told and delivered in a matter that is tasteful and appropriate. The Federal Trade Commission (FTC) regulates advertising. Under the FAQ’s for small business, truth-in-advertising rules are “Advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims and advertisements cannot be unfair (” The FAQ’s go into further detail to outline what makes an advertisement deceptive and unfair.

According to an article by David Ingram, a writer for Demand Media, regarding the ethical and legal issues of Advertising, “The United States highly regulates some forms of vice, prohibits others and gives still others a free hand. For example, cigarette advertising is only permitted on specific media, excluding television and radio, while alcohol advertising is allowed on all media.”

When it comes to advertising, PETA’s advertising often takes the cake of being unethical. BuzzFeed, features an article of the 12 worst PETA Ads of all time.

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Outdoor poster put up in Germany. Chicken Holocaust.

PETA advertising campaigns always seem to push the limit and attract attention. Yet, some of the 12 ads featured in the article exploit women, cultures and a piece of history like the Holocaust. I’m all for animal rights but at what point does depicting a naked pregnant woman as a pig make me want to support such a campaign? The Holocaust campaign makes me shake my head. While it is deceptive in showing the treatment of animals, it’s unfair to victims and survives of the Holocaust to be put on display on billboards. It does not dignify the human person.

When looking at the PETA ads, it does raise the question of is this really ethical or unethical? One of the most significant problems with advertising is that the agency producing the advertisements doesn’t think they are being unethical until the campaign is out among the world for people to actually view. Building an ad campaign from the design up, we become attached to the work. It is our baby. All it takes though is one critic to point out the flaw.

The bottom line is that all advertising agencies should follow the rules laid out to them no matter the type of advertisement that is being published or produced. In order to be ethical, be truth and non-deceptive, the copy and art directors need to put themselves in their viewer’s position. They need to step outside the world of advertising and look at the piece they’ve created. There should be a sense of social responsibility to be ethical no matter the line of work. Advertising has the ability to be powerful and thought provoking or down right offensive and vulgar.


“Advertising FAQ’s: A Guide for Small Business.” Advertising FAQ’s: A Guide for Small Business. Federal Trade Commission, 01 Apr. 2001. Web. 17 Mar. 2015.

Ingram, David. “List of Ethical & Legal Issues When Advertising.” Small Business. Demand Media, n.d. Web. 18 Mar. 2015.

“The 12 Worst PETA Ads Of All Time.” BuzzFeed. BuzzFeed Staff, 14 Jan. 2013. Web. 19 Mar. 2015.

Always a need for Ethis

There will always be a need for ethics
By Elizabeth Webb

People are angry with Brian Williams, a trusted journalist, who lied about an incident he incorrectly reported citing that he acted unethically. The truth always has a way of coming out, and regardless, Williams lie was unethical. It is important to remember that in the media and in business ethics is important, and that there is always a need for Ethics.

imagesPhoto credit: PRSSA defines Ethics as “the body of moral principles or values governing or distinctive of a particular culture or group.” I feel that ethics are important for the media, especially journalists, PR, and Advertising, because these professions have a responsibility of delivering the truth and gaining the publics trust. It really is a shame that such people as Williams can manage to cause distrust. His story regarding the military helicopter and the RPG has sparked such a rage that his other stories are being investigated. The Knox Student, the non-daily student newspaper, reported that they were investigating one of William’s coverage on Hurricane Katrina.

 maxresdefaultBrian Williams, photo credit Google Images

In every job there is a standard and a code to follow. They are there for a reason. Ethics help distinguish between right and wrong, what’s acceptable and unacceptable behavior. Ethics in media emphasizes being truthful and delivering that truth to the viewers and consumers of the media.

On Facebook, I’ve seen comments from people that say Williams should just be left alone while others want him removed from the Journalism field. He has been put on suspension for six months without pay. In my opinion, Williams acted unethically. He should be stripped of his awards and job. His credibility has been tarnished with his lies. Other journalists like Stephen Glass have lied and they’re careers were ruined because of the falseness of their stories.

It is incidents like these that journalism professionals need to face consequences when they break the code of Ethics. As stated by the Society of Professional Journalists, “ethical journalism should be accurate ad fair. Journalists should be honest and courageous in gathering, reporting and interpreting information.” Williams’s punishment needs to be more extensive. His career in journalism needs to be over. The code of ethics is in place for a reason and in honesty, Williams didn’t tell the truth and he wasn’t fair or accurate in his reporting. Six months without pay is not a fair punishment for the price of his crime.

Brian Williams is only one strong reason why ethics is important and necessary. I hope that over time Williams will realize he should just put in his notice. However, I’m starting to think that such things like faking and lying about events that didn’t really take place happen for a reason. It serves as an educational tool for Journalism majors and journalists in general. It’s a good reminder that the public does pay attention and will focus on your mistakes as a reporter, writer, and photographer, whatever the case may be.

Ethics-in-ads-300x133Photo credit: Google Images

Shifting gears to ethics in advertising, since I am an ad major, I definitely think it is important to have a strong background in ethics. The last thing I would ever want to do is produce an ad that is unethical or misleading to anyone. It’s common knowledge and even awareness that we are exposed to thousands of advertisements every single day. To quote Chris Moor of Ogilvy & Mather, “People in advertising spend a lot of their time dealing with ethical choices, and those choices are almost never black and white. They’re subtle, shades-of-gray choices, juicy enough for a Philosophy major.” I really like how he says that choices are never black and white. I think that rings true for just about any situation within journalism. There are some shades of gray but for the most part, it really is black and white, right and wrong, good and bad. In advertising, creative teams may be presenting a product or service before a consumer’s eyes, hoping to pull them in to buy or try said product and service. It is still their job to deliver the truth. Advertising professionals are in the business of presenting a message, and it should always be a truthful and honest message, same with all journalism professions.

Straying off the journalism prospective of ethics, I was thinking of how ethics could relate to my future major in Higher Education Student Affairs. I have a strong passion for wanting to work with students. I want to be a mentor to them and guide them through their college journey through involvement and being successful in and outside the classroom. I’ve been thinking about the type of Student Affairs professional that I want to be and what qualities I need to have.

Being ethical is one of those qualities. I want to be someone the students can trust, come to when they need guidance and present a good moral front. I don’t want to be someone like Brian Williams who fabricates lies and gets caught. I don’t want to be someone that tells students one thing and then waits for the truth to come out before admitting to his faults. Ethics are a good strong foundation for whatever career. They are one hundred percent necessary.


Journalist Ethics: Knox Student
SPJ Code of Ethics
The Verge Brian Williams article
Ethics in Advertising speech

Automatic downloads without consent: Not cool

Automatic downloads without consent: Not cool

Scrolling through your music playlists on your mobile or tablet devices, most users have already become aware that they now are in possession of the free U2 album. There was no prompt to download the album or question to as if users even wanted the album. The following tweet appeared in a Huffington Post article stating that if Apple could drop an album on her phone then Keesey Montana knows they are helping the feds.

With all of this discussion of Big Brother watching and listening to everything that we do, would it be possible for the feds to plant something on our devices with Apple’s help? It sure is scary to think about, especially when you have no warning that a file is being uploaded into your device.

Or, is this Apple’s way of apologizing for the iCloud security issues concerning the nude celebrity photos being leaked? Whatever the case may be the, the argument is that users would have liked some warning before the album just magically appeared on their playlists. It shows the type of power Apple has because users can’t simply press a button to remove the music.

Also, not everyone wants the music of U2 on his or her iPhone. I would like to say that I have a pretty eclectic music taste but U2 is not a group I am a fan of at all. I wouldn’t pay for their albums much less accept it for free. As an avid Apple user, the idea of having this free album on my playlist is annoying, and I don’t like the idea of stuff just automatically downloading. HuffingtonPost posted a way to remove the album from iTunes just by clicking a button and entering in your Apple ID and password.

The next time Apple decides to go out on a limb and use their power to put a free album of music on someone’s playlist, give the users an option to download it and then remove it. Albums take up space on the phone and iCloud, space not everyone like myself wants to give up. I know I don’t. So, thanks Apple for the free album but no thanks, you can take it back.

To remove the album visit this link and enter in you Apple ID and password.

Here is a link to my story:

Dee Jae Cox advocating for women and fighting for equality


Military Veteran, award-winning playwright, and radio host, only a couple of ways to describe Donna “Dee Jae” Cox, the whirlwind woman’s activist who moved to Los Angeles, Calif. to chase after love and make a name for herself.

Cox is the radio host of California Women 411 and founder of The Los Angeles Women’s Theatre Project, using theater and radio to reach out to women and give women a voice.

Born in Ohio, Cox knew she had a passion for writing from the time she was little. She wrote for her high school and college newspapers, and her writing eventually led her to write three successful critically acclaimed plays: “Prove It On Me,” “The Rape of Djuna Barnes,” and “Letters Home.”

“Each of my plays has a special meaning to me,” Cox said. “I enjoy writing historical fiction, and that allows me to combine my love of history, with my love of storytelling.”

Cox said “Letters Home” was her most autobiographical play and it reveals the first and only time she has ever spoken about a true-life experience through writing. The play is about a group of women who are under investigation for alleged lesbian practices while stationed with the US Army in Germany.

In addition to writing the play, Cox had to learn and understand the other roles that came with producing a show.  Her first play “The Rape of Djuna Barnes,” was critically acclaimed, but was as she described her “biggest learning curve.”

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One day I hope to marry for love, real love.


“I’m looking for love. Real love. Ridiculous, inconvenient, consuming, can’t-live-without-each-other love.”
—Carrie Bradshaw, Sex and the City.

I started this page for school purposes to talk about issues regarding Race, Gender and Media, now that the class is over, I’ve decided to write about things more personable to me as well as issues that I see that I, of course, have an opinion about. Something I want to talk about is finding love and the one day possibility that I will get married. When I was in high school, I told myself I would never get married, I would never have a family. It was something I did not want. Even now, a senior at the University at North Texas, I am torn between what I want. Getting my degrees is above al the most important thing and I can’t let anything stand in that way of achieving that goal.

However, it is with each new state or country that accepts Marriage Equality and allows two people of the same sex to marry that I find myself wanting to find that one. I’ve told myself not to look, to wait, the one will come to me and so that’s what I do while secretly planning my ideal lesbian wedding on Pinterest. THough while I am at this stage in my life, I’m wondering if there really is a time where it just becomes normal to think about marrying for love and commitment. A couple years from thirty, I am eagerly waiting for the “Mrs. Right” to find me and I to find her.

Just a random thought for now.
Until next time,